It was 25 years back, in 1986, when the first Eicher truck rolled out from its Pithampur plant in Madhya Pradesh. Today the company has transformed into a complete commercial vehicle (CV) manufacturer with a wide product range.
Since its inception, the company's efforts have been towards providing value to its customers the result of which is reflected through the growing sales numbers. In addition to being customer centric, the geographical expanse of its service network has also ensured a dominant position for EICHER TRUCKS AND BUSES (ETB). Eicher trucks and buses are also evidently visible in South Asian markets of Bangladesh, Nepal and Sri Lanka. ETB plans to tap the distribution network and the international requirements in South East Asia, Middle East and Africa.
In 2008, ETB became a part of VE Commercial Vehicles Ltd (VECV), a 50:50 joint venture between Eicher Motors and Volvo Group. It is a partnership that brings together Global leadership in technology, quality, safety and environmental care, along with the deep knowledge and understanding of the Indian CV market and low cost structure. The company is well on the way to achieve its vision to be recognized as an industry leader driving modernization in commercial transportation, in India and other developing markets.